Wasabi is a cute pretzel that live the Wasabi way. Which is not always easy… This is just a marketing campaign for J&J Snack Food, but I am a sucker for cute, talking food so I relay the info. At least they made an effort and got some really funny characters out of it. Like Wasabi who gets picked on by the Wasabi peas when he was a kid… Let him introduce himself:

“I was born a poor pretzel and grew up farming the great wasabi fields of Nagano Prefecture, Japan. Farming is difficult for a pretzel. You get very soft when it rains, and it is hard to hold farm implements when you have only pretzel nubs instead of hands.

My father taught me to walk the path of the Wasabi Way. It is a path of enlightenment for those who seek it. Long have I walked the earth in order to show all snacks and all pretzels that they may get along in peace, regardless of their toppings or dippings. Sometimes I have had to beat the Wasabi Way into their heads. But they have thanked me for it.

Location: Nagano Prefecture, Japan
Likes: Peace. Harmony. Pickled ginger.
Dislikes: Cats. Musicals. Having to beat the Wasabi Way into others, even though
they deserve it.
Special Moves: Many. You do not want me to resort to them.

Link:
Superpretzel.com - Wasabi